WOMM, or Word Of Mouth Marketing, also known as buzz marketing, is highly valued by businesses because people tend to believe people they know. Credibility is the key to obtaining and keeping customers.

Color by the Sun assists organizations in creating a product or service campaign that will provide an avenue for the Word Of Mouth Marketing to occur.

Color by the Sun's unique products assist the buzz marketing by creating a message that is color changing and demands a discussion that can lead to a customer promoting your business for you.

76% of all Americans talk about at least 1 brand a day (and average 10). - TalkTrack, Keller Fay Group, 2006

15% of every conversation in America includes something about a product or service. - Northeastern University

WOMM Links - Andy Sernovitz

1. WOMMA - Word Of Mouth Marketing Association

2. Word of Mouth Marketing book

a. Word of Mouth Manifesto (.pdf)
b. Word of Mouth Everything (.pdf)